Research

Use thoughtful exploration and learning to support continuous, strategic decision-making

More News and Events on Research

69 posts

Journey Mapping the Customer Experience: A USA.gov Case Study

Journey maps are a visual representation of a customer’s end to end journey with your product or service. They are a powerful tool for exploring key interactions and experiences with your organization, programs, and/or services. Journey maps describe a customer’s entire journey, even the parts that occur before and after contact with your organization. They

Aug 12, 2015