Transform Federal Business Operations: Join the RPA Community of Practice
Federal employees interested in robotic process automation should join the RPA Community of Practice as their agencies commence their RPA programs.
Content strategy
Make use of content strategy to deliver great digital experiences.
More News and Events on Content strategy
156 posts
Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español
Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español—User data guides what we do at USAGov. Without it, we wouldn’t know what government questions people are searching for. And we wouldn’t know how to design our content to make it easier for people to find and understand the answers. — via USA.gov
Bringing Our Human(ity) to Work: 5 Ingredients for a Delightful Town Hall
How to design impactful and engaging Town Hall or large group meetings.
Building Trust in a Public Health Crisis
Building Trust in a Public Health Crisis—Lately, the 18F content team has been thinking about how to communicate well in a crisis—providing clear, understandable content is especially important. Content strategy practices that focus on the needs of the user are essential to earning the trust of the public. Here, we will explain how to embody those qualities on the web in user-centered ways. — via 18F
Building Trust in a Public Health Crisis
Building Trust in a Public Health Crisis—Lately, the 18F content team has been thinking about how to communicate well in a crisis—providing clear, understandable content is especially important. Content strategy practices that focus on the needs of the user are essential to earning the trust of the public. Here, we will explain how to embody those qualities on the web in user-centered ways. — via 18F
New Approach to Interactive Voice Response
One powerful tool in the USAGov toolbelt is our interactive voice response (IVR) system in both English and Spanish through the USAGov Contact Center. — via USA.gov
Multilingual
How USAGov en Español Uses Quantitative and Qualitative Data to Meet the Needs of Its Audience
In this workshop, we will show how USAGov en Español collects and analyzes data from across several social media channels and the USAGov Contact Center to design and improve content and outreach strategies.
Watch Video
2020
Tapping Into SEO: How Government Websites Can Improve Content Reach
Implementing a few easy steps for research and search engine optimization can help boost your content and get it in front of the right audience.
Learn about the skills and needs of American readers, how we are failing our audiences, and ways to do better.
2020
Promote Continuity to Better Support Customer Journeys
This week, we’re exploring what it means to promote continuity, and we’re taking a look at ways to use service design to deliver a great experience.
Experimenting with SpecialAnnouncement Markup (Updated June 09, 2020)
What USA.gov learned during its pilot with SpecialAnnouncement markup to make COVID-19 information easier to find in search results, now updated to reflect changes by major search engines.
Connecting Americans to Coronavirus Information Online
The American people need access to the most up-to-date public health guidance and information on coronavirus testing facilities. To help Americans find coronavirus information online, incorporate Schema.org’s new standard tags into all web pages related to COVID-19. — via The White House
Let’s Talk Shop: How USAGov Outreach Connects With Agency Partners
USAGov Outreach connects with agency partners in a variety of ways—if you’re from a federal agency looking for new ways to reach your audience, learn about partnering with USAGov! — via USA.gov
Listen to Customers by Asking the Right Questions
This week, we’re exploring what it means to listen, and we’re taking a look at ways to use feedback to drive continuous improvement.
We’ll discuss how plain language intersects with 508 compliance requirements to make federal electronic documents and information technology accessible to people with disabilities.
Watch Video
2020
Spring Cleaning Tips for Web Content
This week, we’re providing a few tips for tidying up redundant, outdated, and trivial content.
Watch this special presentation featuring 18f Content Strategist, Ryan Johnson, where he discusses how you can effectively write accessible web content.
Watch Video
2020
Watch this special presentation featuring 18f Content Strategist, Ryan Johnson, where he discusses how you can effectively write accessible web content.
Watch Video
2020
Learning Culture: 10 Personalized Employee Experiences
Employee experience solutions begin with exploring small changes with how we experience work on an everyday cadence.
In this meeting, we’ll talk about readability audits and formulas and how they work—and don’t work—to improve web content and the users’ experience.
Watch Video
2020
