Content strategy
Make use of content strategy to deliver great digital experiences.
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156 posts
Developing a Data-Driven Roadmap
A Presidential Innovation Fellow working with the U.S. Department of Veterans Affairs shares how complex organizations can create data-driven roadmaps.
Making It Easier for People to Find Federal Agencies
Making It Easier for People to Find Federal Agencies—Finding contact information for a federal department or agency is a top task at USA.gov and USAGov en Español. Our A-Z Index of U.S. Government Departments and Agencies directory is a popular feature and the result of many years of user testing and website user metrics. — via USA.gov

Accessible Digital Content: Tips and Tricks
8 Ways Community of Practice (CoP) Managers Can Improve Member Engagement on Listservs
Are you a Digital.gov Community of Practice (CoP) lead? Find yourself participating in a CoP discussion and wondering what else you can do? We’ve got some suggestions.
How Testing Your Documents Can Improve Plain Language Compliance
Building a User-Centered Data Strategy
Building a User-Centered Data Strategy—Developing a data strategy is challenging, but 18F can help agencies with the process of creating an effective one. Our principles of user-centered design, agile, and iterative delivery can increase an agency’s chance for success in using data more effectively. — via 18F

Artificial Intelligence for Homeland Security: Developing the Strategy
Tag Managers Part 2: Configuration Framework
Next for the U.S. Web Design System
What’s Next for the U.S. Web Design System—In 2020, we brought together researchers, designers, engineers, and policymakers to conduct research across dozens of federal agencies to help support emergency response efforts related to the COVID-19 pandemic. Today we released a new and exciting report and strategy that outlines what’s next for the design system and our community. — via U.S. Web Design System

Five Insider Secrets to Engaging Emails
Engaging readers who receive hundreds of emails a day is not easy, but it starts with the most critical starting point—empathy for their time.
Five Insider Secrets to Engaging Emails
Engaging readers who receive hundreds of emails a day is not easy, but it starts with the most critical starting point—empathy for their time.
Tag Managers Part 1: The Data Layer
2020 Federal Plain Language Summit
Plain Language Basics: Online Workshop
2 Lessons Tech Leaders Can Learn From Unprecedented Health Research
Presidential Innovation Fellows believe that representation, communication, and data fuel a strong product launch. Here’s how we put them to work at the National Institutes of Health.
Plain Language Basics: Online Workshop
When’s the best time to tweet? @USAGovEspanol experiments with Twitter
When’s the best time to tweet? @USAGovEspanol experiments with Twitter—A good following on social media is fundamental to USAGov’s goal of getting clear and helpful government information to Spanish speakers around the country. To make sure we’re reaching the right people at the right time with valuable content, our team began to rethink our USAGov en Español Twitter strategy. — via USA.gov
