Zero Pageviews Is Your Goal: Finding Problem Pages with Website Analytics
Improve customer experience by turning your website analytics upside down to track the numbers for pages you DON’T want visitors to see.
David Kaufmann
U.S. General Services Administration
Latest content by David Kaufmann
True Crime Detectives: How We Used Free Web Metrics Tools To Uncover a Cybersecurity Incident
Join USA.gov as we slowly uncover a conspiracy to scam Americans using fake government websites… and then try to foil the caper!
Experimenting with SpecialAnnouncement Markup (Updated June 09, 2020)
What USA.gov learned during its pilot with SpecialAnnouncement markup to make COVID-19 information easier to find in search results, now updated to reflect changes by major search engines.
This online event will focus on how to track specific events and write JavaScript to maximize the tag manager experience
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2018
