Content strategy

Make use of content strategy to deliver great digital experiences.

More News and Events on Content strategy

156 posts

From pageviews to progress

A 10-year recap of GSA’s Digital Analytics Program (DAP) highlights its impact on federal government agencies and the public, high-level observations using government-wide website analytics and trends, and new goals set for the next decade to help generate useful answers to meaningful questions to make government websites better.

Sep 12, 2023

Making the big move - Special report: Search in support of federal web modernization

For the past several years Search.gov has reported each year on the top public needs based on the search terms they used. This special report will take a different approach. It still offers a high level view of the public experience of seeking services and information from the government. But it also tells the story of change, and how these changes affect search and findability. — via Search.gov

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Jun 5, 2023

Why vote.gov supports multiple languages

According to a 2019 U.S. Census Bureau survey, nearly 68 million people in the U.S. speak a language other than English at home. To help make the voting process accessible to everyone who is eligible, vote.gov works with state election offices, federal agencies, and non-partisan organizations to create a national source of accurate voting information and clear registration instructions in multiple languages. — via USA.gov

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May 16, 2023

Introducing the new USA.gov

We’re excited to share that the new USA.gov and USAGov en Español are live. However, we’re not finished. See what we’ll be working on in the future. — via USA.gov

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Apr 18, 2023

Building Beta: The Foundation

The USAGov program has been developing a new iteration of our bilingual sites, USA.gov and USAGov en Español. In the process of building beta.USA.gov and beta.USA.gov en Español, we’ve been rethinking our work style and priorities. Follow the “Building Beta” series to learn how we’re reimagining the way we approach product management, usability, accessibility, content creation, analytics, and outreach. — via USA.gov

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Mar 7, 2023

Three Tips for Using Facebook and Instagram Stories

At USA.gov and USAGov en Español, we’re always looking for better ways to connect people to government information through social media. Using stories has helped us increase our engagement rate and our number of followers as we deliver helpful information to people. Stories may be a good addition to your agency’s social media strategy, too. These three tips can help you get started. — via USA.gov

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Feb 21, 2023